Amazon is trying out a test of an immersive environment it calls Windowshop. Ostensibly it is a quasi-3d environment for browsing some of the content sold through Amazon.com, and uses Flash technology to provide the user experience.

While it looks interesting, the initial experience feels claustrophobic and awkward, and it's not clear how useful this capability will be to the general end user out there in web land. It strikes me as being a use of immersion that looks cool, but opens the questions of is it necessary? Is it counterproductive?

It also strikes me as being similar to iTunes Cover Flow capability, which is an optional method of browsing your iTunes library. Yes it is eye candy, and it's great that Amazon is experimenting, but my initial reaction to it was "give me back my Amazon web page."

What are your thoughts?




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In May we posted a report stating that Gartner was calling Windows Vista "doomed" and we noted that the outlook sounded bleak for Microsoft. Now Forrester has issued a new report that eviscerates Vista and worse, shows signs that Windows 7 is too far away to be of much help (it's currently slated for a 2010 release).

The Forrester report calls Windows Vista "the New Coke" which is a reference to the infamous 1985 marketing debacle which Coca-Cola wrought upon itself. In the case of Coca-Cola however, the mistake was reversible because Coke was able to reinstate its previous product line and continue forward. In the case of Vista, backpedaling to XP is not a viable long term strategy for Microsoft, and as users begin to defect to alternative operating systems, those users are likely to be lost to Microsoft for the long term.

Eighteen months after the release of Windows Vista, enterprise adoption is still in the single digits, and the majority of that seems to have come from upgrades of legacy Windows versions, not XP. Here’s a tip: Consider following the lead of Microsoft’s most important partner Intel and re-evaluating the case for Vista. Windows 7 is penciled for release in Q1 2010.

Here's the chart that is the foundation of the tale of Vista:




According to this Forrester chart, the situation is that XP is not going anywhere, and whatever anemic growth does exist with Vista is at the expense of Win 2k. The growth of OSX and Linux are not yet apparent, but as Gartner noted, OSX is expected to grow in the enterprise by 2011, so it's too early to determine if they are correct in that assessment. Nonetheless, Forrester notes that now is an opportune time for Apple to get some enterprise sales focus, so it remains to be seen if they actually do so.

One other key point in the report concerns browsers and Flash players. On the browser side, Firefox is gaining more acceptance in the enterprise. It is now used by nearly 20% of enterprises, and is up from 17% usage in January. In addition, Flash players are used in 97% of the enterprises. This should indicate that web developers and Enterprise 2.0 development needs to be browser independent. It also indicates that Silverlight has yet to make headway in the enterprise.




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