Gartner and IDC: Apple is Gaining Market Share

nospam@example.com (Allison) — Thu, 17 Jul 2008 08:28:01 -0700

Back in May we reported that Gartner had issued a report that called Windows Vista "doomed." In April we reported that IDC was showing growth in the market for Apple. And in February we reported on Gartner's Top Technology Trends which indicated that "by 2011, Apple will double its U.S. and Western Europe unit market share in Computers." We also reported that the trend for Macs is not just consumer based, but as reported by the Yankee Group is also happening in the enterprise.

Now both Gartner and IDC are reporting numbers that support their prognostications. Apple's Mac sales grew 38 percent in Q2 2008, and that's just in the US. Ironically, while Windows has slowed to a 4.2 percent growth crawl in the US, globally it is up 16 percent, while Apple only managed 3.2 percent growth outside of the US. Globally Apple now has an 8.5 percent market share, which is up from 6.4 percent in 2007.

These trends, along with the growth of the iPhone, suggest that Apple is poised to become one of the major players in the Enterprise 2.0 landscape, especially in the areas of Computing Fabric and WOA. As such, IT departments should begin to get themselves familiar with OSX, which if they are already versed in Unix shouldn't be too much of a learning curve, but the trends are clear: Apple is going to be part of the new infrastructure.

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The Network - Marketing: Yankee Group

Gartner and IDC: Apple is Gaining Market Share