Welcome to the Immersive Web
The vision of Beatenetworks is to provide the technology and service for dynamic narrowcasting within virtual worlds. As the web begins to transform from the paradigm of web pages to one of 3-d avatar based interaction, the implications for narrowcasting in terms of marketing, advertising, on-demand services, etc. are profound. Avatars move about in a 3d landscape, and as such, are exposed to multiple entities within their field of view (including sound). Unlike the current web, which presents the end user with a single location and flat 2d-experience, virtual worlds expand the user experience such that one may view the equivalent of several web pages in any given field of view. Because the of this, the “signal to noise” ratio is vastly increased, and generalized marketing and advertising will prove ineffective in this space. Beatenetworks is your solution to marketing in this new world wide web.
Landscape
The web of tomorrow will include a 3d landscape where web presences are immersive and objects can be treated like real world things:
Privacy and Marketing on the Immersive Web
"The avatar ...represents a distinctly different 'shadow' consumer, one able to influence its creator's purchase of real world products.... it may offer hidden insights into its creator's ...tastes"
-Harvard Business Review
The biggest challenge facing marketing teams in the new immersive web environment is that of providing a guarantee of privacy and anonymity while also ensuring appropriate delivery of content. Beatenetworks has the solution in place to address this issue.